Product Growth Hacker

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange App, we’re hiring a Growth Marketing Hacker to lead on our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand.

### Strategy & Positioning - Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical. - Develop stories and campaigns that differentiate our platform in a competitive global market. - Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each. - Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns. - Work closely with product managers to align on roadmap priorities and customer feedback loops. ### Launch Execution - Partner up with the product team to manage the go-to-market planning for feature launches. - Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute. - Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed. - Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape. ### Customer Insights & Market Intelligence - Analyze market trends and conduct competitive benchmarking to identify opportunities and threats. - Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging. - Feed findings back into product and growth teams to inform prioritization and positioning. ### Growth & Retention - Design lifecycle programs that drive user activation, trading volume, and long-term retention. - Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention. - Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows. ### Performance & Reporting - Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact. - Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.

- 7+ years of experience in product marketing: ideally crypto or financial background - Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably. - Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert. - Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action. - Analytical mindset with proficiency in marketing analytics and user research. - Experience in regulated industries or financial services is a plus.

Crypto.com is a leading cryptocurrency platform that provides services including trading, custody, payments, and Web3 solutions to accelerate the adoption of cryptocurrency worldwide. It operates in multiple jurisdictions with a focus on regulatory compliance and serves both retail and professional investors.