The vacancy is well-defined in tasks and requirements but lacks compensation details and company information.
no company infono salary info
Job description
Seeking a Product Marketing Manager with 3-6 years of experience in fintech. Focus on market presence, product packaging, user experience, and digital activities.
Responsibilities
### Responsibilities
- Strengthen market presence through clear positioning and systematic marketing efforts.
- Develop product packaging: landing pages, presentations, product materials, and key messages for different audience segments.
- Participate in improving user experience: analyze friction points, suggest changes in scenarios, and influence early-stage funnel conversion.
- Use industry conferences and events as tools for generating inbound interest.
- Develop the company's online presence: website as a commercial tool, industry publications, professional platforms, and LinkedIn.
- Analyze user journey from first touch to handover to commercial function and improve lead quality.
- Launch and coordinate digital activities (Google Ads, Meta, etc.) to support product initiatives.
- Create marketing materials to support negotiations and partnership meetings.
Requirements
### Requirements
- 3-6 years of experience in product marketing.
- Strong understanding of market positioning and user experience.
- Experience in digital marketing and online presence development.