The vacancy has clear requirements but lacks compensation details and company information.
Job description
We are looking for a Product Marketing Manager with experience in B2C EdTech to lead marketing initiatives and drive product growth.
Requirements
### Requirements
- Experience in B2C EdTech.
- Ability to independently initiate, formulate hypotheses, and organize their testing.
- Good understanding of CRM marketing principles and tools for EdTech.
- Understanding of user journey and behavior in educational products.
- Knowledge of products: Mindbox (mandatory) and Salesbot (preferable).
- Practical experience in building and analyzing A/B tests.
- Ability to work with data and make decisions based on numbers (Google Sheets/Excel, analytical systems).
- Ability to break down large tasks into measurable hypotheses.
- Proficiency in using AI tools (e.g., creating landing pages or preparing banners without a designer for quick testing).
- Bonus: Experience managing and curating external agencies and contractors (SEO, SMM, Paid ADS, etc.).