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Insperia

Product Marketing Manager

Insperia · remote · middle · full-time · $2000–$3000 USD
marketingproducttech A/B testinganalyticsFigmaweb toolsteam management
8.0
AI Score
The vacancy is well-structured with clear expectations and compensation details, making it appealing to applicants.
Job description
Insperia is an online school preparing students for the Unified State Exam (EGE).
Responsibilities
• Manage the website as a product: from hypotheses and prototypes to launches with designers, developers, and layout specialists • Increase conversion, page depth, and engagement through A/B testing, analytics, and hypotheses • Set up and optimize web tools: chats, lead catchers, trigger scenarios • Work with UX/CX, prototypes in Figma, and data • Identify growth points through metrics, research, and CustDev • Manage the delivery process (development, launches, releases)
Requirements
• 3+ years of experience in EdTech / EGE / online schools • Experience with websites not on Tilda (real changes in conversions, depth, engagement) • Team management (designers, developers, layout specialists) • Strong analytical skills: metrics → hypotheses → growth points • Figma (prototypes, working with designers) • Web tools: chats, lead catchers, triggers • Understanding of JTBD, CJM, USP • Basic marketing knowledge - understanding what and how is sold
Conditions
• Salary: 200,000 – 300,000 ₽ net + monthly and project bonuses • Format: full remote (Moscow ±4 hours, can be from other countries) • Schedule: 5/2, flexible start, weekends to be agreed • Registration: IP • Training: paid if needed • Bonuses: based on project outcomes • Corporate events: every six months we go away for 3 days
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