Product Marketing Manager - Foundry

Foundry is seeking a Product Marketing Manager to drive go-to-market strategies, develop compelling messaging, and enable sales and customer success teams. This role requires 6-8 years of experience in product marketing or management.

## Responsibilities - Own Go-to-Market Strategy & Execution — Drive product launches and feature releases across Foundry's portfolio, developing positioning and messaging frameworks that resonate with target personas and equip sales, product, and marketing teams to win in market - Develop Compelling Messaging & Positioning — Create customer-centric value propositions, competitive differentiation strategies, and battlecards that translate product capabilities into clear narratives across all channels - Enable Sales & Customer Success — Build playbooks, competitive intelligence resources, and proof points (case studies, ROI frameworks, reference programs) that empower customer-facing teams to close deals and navigate objections - Drive Market & Customer Intelligence — Conduct customer interviews, win/loss analysis, and competitive research to inform product strategy, pricing decisions, and market viability assessments - Create High-Impact Content — Produce portfolio presentations, product briefs, case studies, and campaign strategies and partner with Integrated Marketing to drive awareness, adoption, and lead generation across paid, owned, and earned channels - Bridge Cross-Functional Collaboration — Serve as the connective thread across Product, Sales, Marketing, and Customer Success, driving shared commitment and translating customer insights into company priorities - Shape Product Strategy — Act as the voice of the customer internally, influencing product roadmap decisions and helping leadership evaluate opportunities through a market-demand lens

## Qualifications - Seeking 6–8 years of product marketing, product management, or related experience, with a proven track record of successfully launching and scaling products in fast-paced environments - Own GTM strategy and execution for product launches, enhancements, and feature releases including positioning development, messaging frameworks, and competitive differentiation that resonate with target personas across the buyer journey - Partner across Sales, Product Management, Operations, and Marketing to build value propositions, competitive arguments, and customer examples; manage proof of concept programs, customer journey content, sales plays, and customer-facing offerings that equip teams to win in market - Proficiency with marketing automation platforms, CRM systems, analytics tools, and presentation software; ability to interpret data and translate insights into actionable strategy - Strong communicator and collaborator who aligns diverse stakeholders across functions and seniority levels; skilled at transforming complex concepts into clear, compelling, customer-centric messaging with a data-driven mindset, excellent organizational skills, and adaptability to manage multiple priorities and problem-solve in a dynamic, cross-functional environment - Bachelor's degree in Marketing, Business, Communications, or related field

## Conditions - 100% On-site (New York, NY · Austin, TX · San Francisco, CA · Boston, MA)

Foundry Digital is a digital asset mining and staking company that provides enterprise software, financing, advisory services, and institutional-grade Bitcoin mining pools to empower North American and institutional bitcoin miners. As a subsidiary of DCG, it focuses on enhancing capital access, efficiency, and transparency in the decentralized infrastructure for digital assets like Bitcoin.