The vacancy outlines clear responsibilities but lacks compensation details and company information, impacting its attractiveness to applicants.
Job description
Kanzum is seeking a Product Marketing Specialist to own international product marketing execution. The role involves translating product value into clear messaging to improve activation and adoption across global markets.
Responsibilities
- Improve product positioning across key pages and landing flows.
- Support launches with clear value propositions and structured messaging.
- Build lifecycle communication for activation and engagement.
- Coordinate product-driven SEO content.
- Enhance onboarding messaging.
- Adapt communication for international markets.
- Collaborate with Product, Sales, and Marketing teams.
- Own messaging to translate product functionality into customer narratives.
Requirements
- Experience in international product marketing (B2B preferred).
- Strong written English.
- Ability to translate product functionality into customer value.
- High ownership mindset and ability to execute independently.
- Experience with website messaging, lifecycle email communication, landing positioning, and product-related SEO content.
About Kanzum
Kanzum is a global B2B payments platform designed for cross-border trading businesses, offering multi-currency accounts, local and international payments, treasury tools, smart invoicing, and payouts in over 180 countries. It enables fast, secure, and cost-effective global transactions through an intuitive dashboard, with a focus on regulatory compliance and local market expertise. The platform supports businesses of all sizes, including startups and SMEs, and is a licensed financial technology company registered with FINTRAC as a Money Services Business.