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Crimson Education

Public Relations & Content Manager

Crimson Education · remote · middle · full-time · $57500–$97750 USD
educationmarketing
8.3
AI Score
The vacancy is well-defined with clear responsibilities and compensation, but lacks specific tech stack details and company links.
Job description
Join CGA as our Public Relations and Content Manager: shape the narrative, build media relationships, and help ambitious families find their way to world-class online education.
Responsibilities
- Write thought leadership pieces, press releases, op-eds, and feature pitches for target publications. - Develop and maintain a consistent, compelling brand voice across all channels. - Build and manage relationships with journalists, podcasters, and industry influencers. - Identify and respond to timely media opportunities, positioning CGA leadership as experts in online education. - Write and edit blog posts, newsletters, case studies, landing page copy, and social media content. - Manage a content calendar aligned with enrolment cycles, product launches, and key school moments. - Work with the academic and student experience teams to surface student success stories and testimonials. - Maintain brand guidelines and ensure consistency across all written communications. - Support internal communications including parent newsletters and community updates. - Collaborate with the wider marketing team to keep messaging aligned across all channels.
Requirements
- Exceptional writing and editing skills, with a portfolio spanning PR, long-form, and digital copy. - Experience securing earned media coverage in reputable publications. - A strong understanding of how to tailor messaging for different audiences (parents, students, media, partners). - Experience in education, EdTech, or a mission-driven organisation (desirable but not essential). - The ability to manage multiple projects and deadlines with minimal supervision. - A collaborative spirit and enthusiasm for education and student outcomes.
Conditions
- Volume and quality of earned media placements in target publications. - Consistent, high-quality content delivered on schedule across all channels. - Growth in brand mentions, social engagement, and inbound interest from families and media.
About Crimson Education
Crimson Education operates Crimson Global Academy (CGA), a world-class online school providing live, real-time learning to ambitious students worldwide. It serves over 1000 students from 65 countries, focusing on unlocking students' potential for extraordinary futures through online education targeted at prospective families.
Education · 200-1000 · Auckland, New Zealand · Founded 2013 · https://www.crimsoneducation.org
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