The vacancy is well-defined in responsibilities and compensation but lacks detail on tech stack and company profile.
Job description
Maple is seeking a Senior Content Brand Manager to drive content strategy and manage brand voice across various channels, focusing on onchain asset management.
Responsibilities
- Drive Maple's content strategy across channels, owning SEO, product launches, go-to-market assets, long-form research, and email/newsletter programs.
- Own Maple’s full funnel content calendar and editorial roadmap.
- Be the guardian of Maple’s brand voice online and offline.
- Run Maple's social presence with tailored content.
- Build credibility through earned media by managing PR agency relationships.
- Manage external agencies, freelancers, and ambassadors.
Requirements
- 6+ years in content, editorial, PMM or brand marketing in financial services, fintech, or crypto/Web3.
- Exceptional writer, able to make complex financial concepts compelling and clear.
- Strong storytelling and communication skills.
- Proven ability to create content for both retail and institutional audiences.
- Experience in co-marketing with ecosystem players.
- Builder and operator mindset.
- Comfortable in a fast-moving, high-autonomy environment.
- Preference for a UK-based candidate.
About Maple
Maple Finance is an onchain asset manager providing institutional-grade lending and yield strategies in DeFi, acting as a decentralized credit marketplace that connects vetted institutional borrowers with lenders via smart contracts on blockchains like Ethereum and Solana. It facilitates undercollateralized loans, primarily in stablecoins, for crypto trading firms, market makers, and businesses, emphasizing transparency, risk management, and capital efficiency. The platform has originated billions in loans with high repayment rates and manages significant assets under management.