Senior CRM MarTech Manager

Join Crypto.com as a Senior CRM MarTech Manager to lead the MarTech function, manage customer data platforms, and enhance customer engagement through advanced analytics and personalization strategies.

### Responsibilities: - Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines. - Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability. - Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell. - Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team. - Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases. - Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms. - Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives. - Write API requirements and payload specifications for MarTech integrations. - Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns. - Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives. - Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets. - Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.

### Requirements: - 4-7 years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment. - Comfortable with a modern AI stack and orchestrate a working team of AI agents and sub-agents to complement the workflows. - Proven track record of driving measurable improvements in retention, engagement, and LTV with advanced technologies. - Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs in a seasonal sporting environment. - Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis. - Strong understanding of sporting events, sportsbook or/ and options-trading.

Crypto.com is a leading cryptocurrency platform that provides services including trading, custody, payments, and Web3 solutions to accelerate the adoption of cryptocurrency worldwide. It operates in multiple jurisdictions with a focus on regulatory compliance and serves both retail and professional investors.