The vacancy is well-defined with clear responsibilities but lacks salary transparency.
Job description
GoodDrop is an entertainment gaming platform in the niche of CS2 skins & case opening. We build a product with high user engagement: cases, upgrades, contracts, battles, daily activities, gaming and retention mechanics.
Responsibilities
• Build the product's CRM system
• Design retention architecture
• Establish lifecycle communications
• Create automated scenarios
• Develop event-driven marketing
• Work with retention and LTV
• Increase D1 / D7 / D30 retention
• Enhance deposit frequency
• Reduce churn
• Reactivate dormant users
• Develop VIP direction
• Create segmentation
• Behavioral segments
• VIP segments
• Lifecycle segments
• Risk/churn segments
• Personalization
• Launch CRM communications
• Telegram
• Email
• Push
• In-app
• SMS
• Bonus and gaming mechanics
• Work with analytics
• Analyze cohorts
• Monitor retention/LTV
• Identify growth points
• Run A/B tests
• Evaluate CRM mechanics effectiveness
• Manage the CRM direction
• Establish processes
• Form a roadmap
• Participate in team hiring
• Interact with product/analytics/support/marketing.
Requirements
• 4+ years in CRM / retention / lifecycle marketing
• Experience in iGaming / betting / gaming / social casino
• Experience building automated CRM
• Understanding of retention economics
• Experience with VIP/reactivation
• Experience with behavioral segmentation
• Strong understanding of product metrics.
**Will be a plus:**
• SQL
• FastTrack
• Customer.io
• Braze
• Optimove
• Amplitude / Mixpanel
• Power BI / Tableau
• Experience with high-volume products
• Experience in CS2 skins / gambling / gaming products.
Conditions
• Opportunity to build the CRM direction from scratch
• Strong influence on the product and metrics
• Fast launches without bureaucracy
• Access to analytics and product team
• High level of freedom and ownership
• Competitive fixed salary + bonuses based on results
• Remote work format.
About GoodDrop
Gooddrop is pioneering sustainable cotton farming through controlled-environment vertical agriculture, drastically reducing water usage and land requirements compared to traditional methods. They are developing a traceable, technology-driven cotton supply platform for fashion brands seeking transparency and sustainability. Their UK-based operations aim to make low-impact cotton production globally scalable.