(Senior) Digital Analytics Specialist

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 36 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

- Implement and maintain tracking using tools like Google Tag Manager, ensuring data quality and reliability - Support teams across the company by troubleshooting tracking issues and advising on best practices - Analyze data (e.g. GA4, BigQuery, Snowflake) to validate implementations and investigate inconsistencies - Contribute to improving our analytics infrastructure, including tagging architecture and data models - Play a key role in advancing experimentation at SumUp, supporting A/B testing initiatives and helping define best practices - Drive standardisation and governance in tracking and experimentation across teams - Create documentation, templates, and guidelines to scale knowledge and improve self-service - Engage with stakeholders across Product, Marketing, and Data to align on priorities and solutions

- Strong experience with Google Analytics 4 (web and/or app) and Google Tag Manager - Solid understanding of tracking implementation, including server-side tagging - Experience working with SQL and basic data transformation (e.g. ETL processes) - Hands-on experience with A/B testing and a good understanding of the experimentation lifecycle - A product analytics mindset, with the ability to connect data to business impact - Experience working with cross-functional stakeholders and supporting non-technical teams - Strong problem-solving skills and the ability to balance reactive support with proactive improvements - Good understanding of privacy-first tracking (e.g. GDPR considerations) - Nice to have: Experience with dbt or modern data tooling, Exposure to marketing analytics or campaign tracking, Experience helping scale experimentation practices or communities

- Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office - Commitment to Diversity and Inclusion: Be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced - A dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education - Enrolment onto our VSOP program: You will own a stake in SumUp’s future success - A corporate pension scheme where we match up to 20% of your contributions - 30 Days Sabbatical: Enjoy the unique opportunity to take a well-deserved break with our 30 days sabbatical benefit after completing 3 years of employment with SumUp - Referral Bonus: Earn additional rewards by referring talented individuals to join the SumUp team - Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, relocation assistance, subsidised office lunches

SumUp is a global fintech company providing simple and affordable payment solutions, POS systems, and tools for small businesses to manage payments, finances, and customer relationships. It serves over 4 million merchants in 36-37 markets worldwide with card readers, POS systems, and related services.