Senior Growth Manager, Paid Search

At Crypto.com we are committed to accelerating the adoption of cryptocurrency, with a relentless focus on innovation and growth through product development and client acquisition. We are a trusted industry leader in regulatory compliance, security, and privacy.

- **Campaign Management:** Manage paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads. - **Global User Acquisition:** Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment. - **Advanced Strategy Development:** Craft and implement cutting-edge paid search strategies and operational models at scale, launching new product lines through research and implementation. - **Cross-Functional Collaboration:** Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives. - **Operational Excellence:** Optimize large-scale, complex operations by utilizing industry-leading paid search methodologies, tools, and platforms to achieve superior performance. - **Budget Management:** Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators. - **Performance Optimization:** Optimize creative assets, and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences. - **Market Intelligence:** Stay ahead of industry trends, search engine updates, and evolving financial user behavior to ensure campaigns remain competitive and highly effective. - **Competitive Analysis:** Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary. - **Data-Driven Decision Making:** Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify opportunities, ensuring all strategic decisions are informed by actionable insights. - **Stakeholder Reporting:** Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership.

- **Educational Background:** A degree in Marketing, Business, Finance, or a related field. - **Hands-On Experience:** A minimum of 5 years of professional experience in hands-on paid search marketing, with an excellent track record in web and app growth. - **Industry Advantage:** Prior experience in Finance or Tech is a plus. - **Platform Use:** Demonstrated deep expertise in Google Ads and Apple Search Ads, coupled with proven success in scaling campaigns globally. - **Innovation Mindset:** A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape. - **Analytical Mindset:** Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies. - **Financial Management:** Proven experience in effectively managing meaningful budgets across diverse channels and platforms to achieve ambitious growth targets.

Crypto.com is a leading cryptocurrency platform that provides services including trading, custody, payments, and Web3 solutions to accelerate the adoption of cryptocurrency worldwide. It operates in multiple jurisdictions with a focus on regulatory compliance and serves both retail and professional investors.