Senior Media Planning Manager

Yandex Factory is a business direction of Yandex that focuses on the independent production of consumer goods across various categories. We create new brands and launch them into the market. We value brand and product uniqueness, creativity, and are not afraid to experiment and implement new solutions for the market. We offer creative freedom and a variety of tasks.

• Media planning • You will create and implement tactical media plans, diagnose media placements among competitors, find the most successful and effective media contact points with the audience, participate in justifying media placements, and optimize them. • Media growth and control • You will form and control the annual flowchart and media budgeting, formulate clear briefs for the media agency, achieve growth in brand communication metrics in collaboration with media partners, track market trends, and propose experiments aimed at business growth in mass communication channels. • Analytics and reporting • You will engage in comprehensive media channel analytics: monitoring KPIs (reach, engagement, conversion), generating reports with recommendations for optimizing content strategy and advertising campaigns, conducting competitive analysis and audience segmentation, as well as evaluating ROMI and working with web analytics systems to set up end-to-end analytics and improve the effectiveness of marketing activities.

• Experience in a similar position in companies promoting a portfolio of brands or in a media agency • Understanding how to combine classic channels (TV, outdoor advertising) with digital tools (performance, programmatic, targeting) and form a balanced media mix for reach, recognition, and sales • Ability to see the complete picture of user interaction: from segmentation and personalization to building KPIs and assessing effects • Experience in planning and purchasing placements in digital: hands-on experience is not mandatory but will be a plus • Experience with Mediascope • Ability to connect business tasks with communication and media tasks • Ability to analyze past advertising campaigns and provide recommendations for future campaigns based on analysis • Willingness to interact with cross-functional departments • Initiative, striving for development, open to new ideas.

• Work format: Moscow, office • Planned assistance and emergency abroad, accident insurance for active leisure enthusiasts, and treatment for critical illnesses. • Doctors in clinics under DMS, online consultations with psychologists, and psychotherapy in offices where there is a psychotherapist's office. • Annual check-ups: We advocate preventive health care, so under DMS, you can undergo check-ups and get vaccinated regularly. • Sick leave: 30 days a year are paid — you will receive full salary as if you had not been ill. • Dentistry - Planned procedures, professional cleaning, and emergency assistance abroad. • Vision correction - After one year of work, DMS covers vision correction and surgical treatment of strabismus. • Pregnancy and childbirth management - We cover pregnancy management and childbirth for female employees and wives of employees who have been with us for more than two years. • Sports, training, and much more.

Yandex is a technology company that builds intelligent products and services powered by machine learning, helping consumers and businesses navigate the online and offline world. The provided vacancy page suggests 'Yandex Factory' is a branded unit or project within Yandex focused on media planning or related internal functions, rather than a separate standalone company.[2][4]