The vacancy has clear responsibilities and requirements but lacks compensation details and company information.
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Job description
Looking for a Senior Product Marketing Manager in Fintech to enhance market presence and drive quality leads through effective product packaging and industry communications.
Responsibilities
### Responsibilities
- Strengthen market presence of financial products.
- Create compelling value propositions for B2B audiences.
- Improve landing pages and product materials.
- Drive inbound interest through industry marketing tools: conferences, publications, online platforms, and website.
- Understand user journey and manage lead quality.
- Set tasks for digital advertising and evaluate effectiveness based on lead cost and relevance.
- Work independently and deeply engage with the product.
Requirements
### Requirements
- Experience in marketing payment services, card products, cryptocurrencies, or other financial solutions.
- Ability to package complex products for B2B audiences.
- Familiarity with industry marketing tools and user funnel management.