Senior Product Marketing Manager

**About Figure** Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions. By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes. Together with our 170+ partners, we’ve originated over $22 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets. We’re proud to be recognized as one of [Forbes’ Most Innovative Fintech Startups in 2025](https://www.forbes.com/lists/fintech50/) and [Fast Company’s Most Innovative Companies in Finance and Personal Finance](https://www.fastcompany.com/91269557/finance-personal-finance-most-innovative-companies-2025).

### What You’ll Do - Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings - Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors - Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media - Define and execute comprehensive go-to-market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines - Lead cross-functional launch execution, including enablement decks, one-pagers, FAQs, demos, landing pages, and release notes - Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement - Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency - Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks - Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities - Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation - Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies

### What We Look For - 6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments - Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams - Demonstrated ability to build, lead, or scale a product marketing function within a high-growth company - Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus) - Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives - Experience conducting market research, customer interviews, and competitive analysis - Comfort working in a fast-paced, evolving environment with ambiguity and change - Familiarity with modern marketing tools, analytics platforms, and data-driven decision-making

### Compensation - Total cash compensation range is inclusive of base salary and quarterly bonus: $187,500-$222,500/yr - Company equity in the form of RSUs ### Benefits - Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans - Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits - Employer-paid life and disability insurance - 11 observed holidays and PTO plan - Up to 12 weeks of paid family leave - Continuing education reimbursement

Figure Markets is a cryptocurrency trading platform offering zero-fee trading, crypto-backed loans up to 75% LTV, and yield opportunities through its YLDS stablecoin and real-world assets like home equity lines of credit. It provides decentralized MPC wallets for self-custody and operates 17+ trading pairs paired with USD and stablecoins. Spun out from Figure Technologies, a leading non-bank lender founded in 2018 that manages over $11.9 billion in loans, with $600 million put on-chain monthly.