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Job description
At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K apps, process $2B in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: help every app unlock its full revenue potential. We are a team of 200+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of the fastest-growing mobile SaaS companies and aiming to become number one worldwide.
Responsibilities
- Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization.
- Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook.
- Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance.
- Analyze the efficiency of campaigns and target audiences to enhance results.
- Oversee budgets and track performance to meet advertising objectives.
- Interact with clients and participate in pre-sale calls to build strong relationships.
- Design and optimize acquisition funnels by analyzing user behavior, spotting growth opportunities, and scaling proven strategies.
- Experiment with innovative formats – work closely with the creative team to brainstorm ideas, test various ad formats, and boost campaign effectiveness.
Requirements
- Experience: At least 3 years in user acquisition for mobile apps with proven success in scaling efforts.
- Technical Expertise: Manage traffic across major platforms — launch and optimize ad campaigns on Meta, TikTok and Google, working with large budgets and ambitious performance goals;
- You have experience with web subscription user acquisition.
- Budget Management: Experience managing advertising budgets starting at $100,000 per month.
- Analytical Skills: Advanced proficiency in Google Sheets AppsFlyer, Power BI/Tableau, Amplitude with strong data analysis capabilities.
- Soft Skills: Fluency in English and the ability to communicate effectively with clients and teammates.
Conditions
- Impact at scale: your work touches thousands of apps and billions in annual revenue.
- Fast-moving product team: small, high-trust team, direct feedback, no bureaucracy.
- Career growth: experiment with AI, lead initiatives, and grow into a senior PM role.
- Flexible remote work: contribute from anywhere.
- Perks: English lessons, sports reimbursements, laptop coverage, and more.
About Adapty.io
Adapty is a revenue management platform for mobile app subscriptions and analytics, empowering developers to develop, optimize, and grow in-app purchases across iOS, Android, React Native, Flutter, Unity, and Web. Trusted by over 20,000 apps including startups and those with $3M MRR, it provides robust features like paywalls, actionable insights, and conversion tracking. Started as an internal project in 2017 and formally established in 2019, the company has a globally remote team headquartered in New York City.
