Senior User Acquisition Manager

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us.

### Key Responsibilities - **Hands-On Performance Management**: Stay deeply involved in daily operations. Step into ad accounts at any moment to diagnose issues, optimize performance, launch campaigns, and scale results. - **Budget Ownership at Scale**: Manage and oversee $500K+ monthly advertising budgets across all networks, ensuring disciplined spend allocation, controlled scaling, and performance stability. - **Facebook as a Core Channel**: Be exceptionally strong in Facebook Ads or Google Ads, taking full responsibility for Facebook Ads as the primary acquisition channel. - **Analytics, Insights & Data-Driven Decisions**: Work deeply with performance data and analytics to identify insights, inefficiencies, and growth opportunities. Collaborate closely with the Analytics team to stay continuously informed about funnel performance, attribution, cohort behavior, and overall acquisition efficiency. - **Process & Reporting**: Maintain clear UA processes, reporting standards, and performance review cadences. Ensure full transparency and control over daily, weekly, and monthly results. - **Creative Ideation Process**: Work closely with Creative Managers to continuously source, test, and iterate creative ideas. Identify and scale top-performing creatives based on performance data. - **Operational Excellence**: Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring. - **KPI Ownership**: Take full responsibility for KPIs including CPA, ROI, volume, and spend efficiency. Results and outcomes are the primary measure of success.

### Qualifications - Proven hands-on management of $750K+ monthly advertising budgets - personal ownership, not team total. - Deep, practical expertise in Meta Ads, with full ownership of it as the primary acquisition channel. - Strong Google Ads skills - UAC and search, with ability to run campaigns independently. - Proven experience managing multiple paid acquisition sources beyond Meta and Google is a strong plus. - Strong analytical mindset with the ability to work deeply with data to extract insights. - Experience collaborating closely with Analytics teams to guide decision-making. - Focused on high-ROI, efficient scaling - not just spend growth. - Comfortable working directly inside ad accounts, not only at the reporting level. - Structured, disciplined, and highly accountable. - Able to operate effectively in a fast-paced, high-pressure environment. - Clear, direct communicator focused on results.

### Benefits - **Remote Work Environment**: Enjoy the flexibility of working remotely.

Ruby Labs is a leading tech company that creates innovative consumer products across health, education, and entertainment sectors. Founded in 2018 in London, the company has developed seven consumer products serving over 100 million annual users worldwide.