The vacancy is well-defined in tasks and requirements but lacks compensation details and deeper company insights.
Job description
We are seeking a dynamic, entrepreneurial Senior Vice President / General Manager, Audience & Growth to scale audience reach, engagement, and consumer revenue across a portfolio of 10+ global digital media publications. As the leader, you will define and execute a holistic growth strategy that transforms audience reach into loyal communities and sustainable consumer revenue streams.
Responsibilities
- Own the strategy and performance for audience growth across all publications and platforms.
- Build and scale community-driven audience engagement strategies that deepen reader relationships and loyalty.
- Own the growth of affiliate commerce and subscription businesses across the portfolio.
- Lead paid subscription and premium membership strategy.
- Oversee paid acquisition across search, social, and emerging channels.
- Define KPIs across audience growth, engagement, and revenue.
- Leverage data and experimentation to optimize performance.
- Deliver insights and reporting to executive leadership.
Requirements
- 10–15+ years in digital media, consumer platforms, or growth-focused environments.
- Proven success in audience growth, engagement, and consumer revenue.
- Deep expertise in SEO, social, newsletters, and digital distribution.
- Experience scaling affiliate commerce and/or subscription businesses.
- Multi-brand or portfolio experience strongly preferred.
- Strong general management mindset balancing strategy and execution.
- Experience building and leading high-performing, cross-functional teams.
- Ability to collaborate across editorial, product, tech, and commercial teams.
- Deep understanding of growth analytics and conversion optimization.
- Experience with experimentation frameworks (A/B testing, etc.).
- Ability to translate data into strategic business decisions.
About Foundry
Foundry Digital is a digital asset mining and staking company that provides enterprise software, financing, advisory services, and institutional-grade Bitcoin mining pools to empower North American and institutional bitcoin miners. As a subsidiary of DCG, it focuses on enhancing capital access, efficiency, and transparency in the decentralized infrastructure for digital assets like Bitcoin.