The vacancy is well-defined but lacks compensation details, affecting overall attractiveness.
Job description
Founded in April 2018 and headquartered in Zug, AMINA Bank is a pioneer in the financial industry. In August 2019, AMINA received a Swiss banking and securities dealer license from FINMA. The broad, vertically integrated spectrum of services, combined with the highest security standards, make AMINA’s value proposition unique.
AMINA operates globally from its regulated hubs in Switzerland, Abu Dhabi, and Hong Kong to offer fiat and crypto services to progressive investors, traditional and crypto-native alike, whether individuals, corporates, or institutions.
Responsibilities
### Your AMINA To-Do List
**Strategy**
- Develop and execute AMINA’s global SEO strategy across all digital properties.
- Build short‐term and long‑term SEO roadmaps aligned with growth and demand-gen goals.
- Monitor performance, identify opportunities, and communicate insights to stakeholders.
- Set up the team for future successful management of the SEO strategy beyond the duration of the contract.
**Technical SEO**
- Conduct technical SEO audits (site architecture, crawling, indexing, accessibility).
- Work with website developers to improve site speed, Core Web Vitals, and overall technical performance.
- Work closely with web developers to implement structured data, internal links, redirects, and canonicalization improvements.
- Manage international SEO, including hreflang and localization requirements.
- Drive implementation of AI search best practices.
**On-Page SEO**
- Optimize pages for improved relevance, search intent alignment, and CTR.
- Create and maintain keyword clusters and semantic maps.
- Collaborate with content teams to implement best‑in‑class on-page optimization.
**Off-Page & Authority Building**
- Develop safe, compliant authority‑building strategies.
- Identify strategic partnerships or PR angles that generate natural backlinks.
**SEO Content & Editorial Collaboration**
- Shape the SEO content strategy: topic ideation, cluster planning, keyword mapping.
- Work with writers to produce high-quality, compliant content.
- Leverage generative AI tools to accelerate briefing, clustering, SERP intent analysis, and content optimization.
**Analytics, Reporting & Insights**
- Own SEO KPIs: organic sessions, rankings, conversions, revenue attribution.
- Build dashboards (Looker Studio, PostHog, HubSpot) and track performance.
- Conduct competitive analysis, market sizing, and keyword opportunity assessments.
Requirements
### Your golden ticket to the AMINA team:
- 5-10+ years of SEO experience within financial services, fintech, or regulated industries.
- Hands-on experience with SEO and analytics tools (e.g., GSC, GA, Looker Studio, SEMrush).
- Ability to work independently in a contractual setup.
- Strong documentation and stakeholder communication skills.
Conditions
### Why We’re Awesome
- We owe our exponential growth to our innovative and collaborative team spirit and talented workforce.
- Every voice counts as we are always committed to learning from diverse perspectives and backgrounds because our people make the difference at AMINA Bank.
- Regardless of your age, gender, belief, and background, at AMINA EVERYONE is welcome!
- Join our skilled team and together redefine finance.
About AMINA Bank
AMINA Bank AG is a fully licensed Swiss crypto bank that bridges traditional banking and digital assets, offering services like crypto trading, custody, asset management, tokenization, and banking to professional investors, asset managers, family offices, institutions, and blockchain companies.[1][2][4][6]