Responsibilities
### Responsibilities
- Implement a comprehensive social media presence strategy (Instagram, FB, Tiktok, Youtube, TG);
- Manage and develop communities on social media, maintaining audience activity and engagement;
- Organize and conduct interactive events on social media (polls, live broadcasts, collaborations with influencers);
- Analyze the effectiveness of SMM campaigns and advertising activities, prepare analytical reports;
- Plan and conduct advertising campaigns (giveaways, activations) on social media, including preparation and placement of advertising materials, as well as working with UGC and bloggers;
- Lead the generation and publication of unique content (texts, photos, videos, audio, reels, animation, etc.) for various platforms;
- Develop content plans and implement them, ensuring constant content updates;
- Ensure documentation of work with contractors and involved specialists;
- Maintain reporting on conducted activities and publications;
- Control campaign implementation, work with cross-analytics, analyze the effectiveness of conducted campaigns. Work with analytical services: Google Analytics and Yandex.Metrica;
- Independently (or with the involvement of a specialist) set up targeted advertising on social media.