SMM Manager

We are a cryptocurrency exchange B2C. On the market since 2018. We are listed among the trusted crypto exchanges in Europe.

- Develop and implement the brand's SMM strategy across priority channels: X, LinkedIn, Telegram, Discord, Reddit, and other relevant platforms. - Manage content direction: plan publications, launch regular formats, coordinate production with design, and adapt content for platforms, tasks, and audiences. - Implement situational marketing from scratch: track trends, market discussions, and news, turning them into content, engaging mechanics, and platform experiments. - Participate in co-marketing: communicate with partners, develop joint initiatives, launch activities, and evaluate their effectiveness. - Conduct community management: process incoming traffic in owned channels, engage the brand in external discussions, and maintain native communication with the crypto audience. - Work with analytics: track the effectiveness of content, channels, and individual initiatives, analyze engagement metrics, reach, audience growth, and Share of Voice, adjusting tactics based on data.

- SMM strategy and channel development: ability to develop and implement a brand's social media presence strategy, define the role of each channel, priorities, formats, and KPIs. - Content planning and SMM activity management: ability to plan content, launch regular columns, situational formats, engaging mechanics, and platform experiments. - Situational marketing: ability to track market news, trends, and discussions, quickly assess their relevance for the brand, and turn them into content or engagement mechanics. - Analytics and reporting: experience with social media metrics, analyzing the effectiveness of content, channels, and campaigns, preparing conclusions, and adjusting tactics based on data. - Community management: experience processing incoming traffic in owned channels, engaging the audience, and participating in external discussions while maintaining tone of voice. - Co-marketing and partner activities: experience communicating with partners, developing joint initiatives, launching activities, and evaluating their effectiveness. - Tools and services: confident use of planning, publishing, monitoring, and analytics tools for social media. - Expertise in the crypto industry: understanding the specifics of the crypto market, current narratives, terminology, user behavior, platform culture, and reputational and regulatory constraints. - English language: level B2+ and above, strong writing skills, ability to prepare and adapt platform-native content for an international audience.

- Informal work atmosphere. - Flexible start time (until 13:00). - Fully remote work. - Support for initiatives, willingness to take risks and experiment. - Individual development path for employees, compensation for courses, and attendance at conferences. - Salary paid without delays twice a month, paid vacations, and sick leaves. - Compensation for medical expenses, English courses, well-being (sports, psychology, spa, meditation), coworking. - Developed corporate culture, corporate events, and much more.

Skailer is an **all-in-one HRM platform** focused on **recruitment automation, ATS, HR core, and performance management**. It helps fast-growing companies manage hiring and HR processes without spreadsheets or manual coordination.