SMM Manager for iGaming/Betting Project

Looking for an SMM Manager for a sports-focused iGaming/Betting project in Uzbekistan. Responsibilities include managing social media platforms and developing content strategies.

• Manage and develop Telegram, Instagram, TikTok, YouTube Shorts, and Facebook; • Develop content plans and SMM strategies; • Create content around football, boxing, MMA, and local sports; • Generate ideas for Reels and Shorts: scripts, hooks, titles, subtitles; • Analyze metrics: ER, reach, engagement, shares; • Set tasks for designers and video editors; • Work with news, trends, and viral content; • Maintain brand tone of voice and adapt communication for the local audience.

• Experience as an SMM Manager in a company or digital project; • Ability to build content strategy and manage content plans; • Strong copywriting skills in Uzbek; • Understanding of Instagram, TikTok, Telegram, and Shorts content mechanics; • Skills in basic social media analytics; • Passion for sports and understanding of sports trends; • Understanding of cultural codes and audience specifics in Uzbekistan; • Portfolio with relevant projects.

• Hybrid work format in Tashkent or remote; • Relocation opportunity; • Official employment in a licensed project; • Work with major launches and top bloggers; • Opportunity to influence brand and content development; • Competitive salary based on interview results.