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Heatherglade

UA Manager (mobile/Idle games)

Heatherglade · remote · middle · part-time
gamefigaming AppLovinFacebook AdsGoogle Adsmobile trafficcampaign managementcreative testingunit economicsanalytics
6.5
AI Score
The vacancy provides a decent overview but lacks clarity in compensation and company details.
Job description
Heatherglade is an international game studio. We are looking for a part-time UA Manager who will work with paid traffic for mobile idle projects.
Responsibilities
• Launch and manage advertising campaigns according to specifications; • Regularly launch tests (creatives/hypotheses/approaches); • Update creatives in working links; • Monitor performance and respond quickly to drops; • Basic analysis of metrics (CPI, ROAS, retention); • Identify growth points by geo/creatives/links; • Collaborate with the creative producer (on new ideas); • Participate in 1-2 calls per week;
Requirements
• Practical experience with AppLovin + Facebook Ads, Google Ads (UAC); • Experience working with mobile traffic; • Ability to independently manage campaigns; • Experience with creative testing; • Understanding of unit economics and key metrics; • Attention to detail in campaign and analytics work; • Quick response to changes;
Conditions
• Part-time (a few hours a day); • Fully remote work; • Flexible schedule without micromanagement; • Work with current products and new hypotheses; • Influence on performance and scaling of campaigns; • Salary is discussed individually.
About Heatherglade
Heatherglade is a game studio developing and publishing casual mobile games, specializing in the idle genre and lifesim games. They have over 20 million users and offer services like gameplay recording, social media connectivity, and mobile game monetization.
GameDev · 20-132 · Limassol, Cyprus · https://heatherglade.com
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