The vacancy is well-structured with clear responsibilities and requirements, but lacks some details on payment terms and company links.
Job description
At Promova, we’re redefining language education for the AI-powered era — making learning accessible, personal, and inspiring for millions of people worldwide. Our 150+ teammates unite around one mission: to connect people, bridge cultures, and empower lifelong learners — in every country except aggressor states (yes, even Antarctica). We blend AI innovation with human creativity to help people speak with confidence and truly belong anywhere. If you want to test bold ideas, move fast, and make an impact — you’ll feel right at home.
Responsibilities
### Your Areas of Impact
- Set up and run paid campaigns in Meta: from account preparation and audience targeting to scaling performance.
- Support the analytics system: set up Appsflyer, Pixel and CAPI, and turn data into actionable marketing insights.
- Achieve sustainable profitability by meeting ROI/ROMI targets and controlling CPA.
- Search for the growth opportunities by testing new audiences, markets, and marketing approaches.
- Test initiatives: develop hypotheses, run experiments, and scale successful strategies.
- Partner with cross-functional teams to align objectives, exchange insights, and enhance overall performance.
Requirements
### What We’re Looking for
- Core experience:
- 1+ year in performance marketing with hands-on Meta Ads experience.
- Proven expertise in mobile direct-buy UA: you know how to run and scale app campaigns.
- Deep understanding of AppsFlyer, SKAN, and CAPI.
- Testing mindset: ability to form hypotheses, run experiments, and scale what works.
- English B1+.
- Bonus points:
- Experience with Tiktok Ads, Google Ads, Apple Search Ads.
- Background in EdTech or language learning products.
- Already built app tracking from zero — Pixel, CAPI, full setup.
Conditions
### Corporate Benefits
- 🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: compensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences;
- 🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days, medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.
- 🏄🏼♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.
About Genesis
Genesis is a technology company providing an application platform for financial institutions to build high-performance, resilient, and secure applications in the financial markets sector. It empowers leading financial institutions to innovate quickly with cutting-edge technology solutions. The company has offices in New York, London, Dublin, Bangalore, and other locations across the US and Brazil.
