The vacancy is well-detailed with clear responsibilities and requirements, but lacks some company information and payment details.
Job description
Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.
Responsibilities
- Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
- Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
- Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
- Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
- Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
- Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
- Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.
Requirements
- 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
- Expert working knowledge of AppsFlyer.
- Proven success in ROAS-focused campaign optimization.
- Experience managing monthly budgets exceeding USD 300k.
- Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
- Fluency in professional and technical English.
Conditions
- Competitive full-time salary based on experience and meaningful equity in an industry-leading company.
- Role based in our Palermo office, with a mandatory in-office presence four days per week.
- Opportunity to build your career at a rapidly expanding, global technology company.
- Performance-based bonuses.
- Apple equipment provided by the company.
- Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
About Blockchain
Blockchain.com is a leading cryptocurrency wallet provider, exchange, and finance platform serving retail and institutional users worldwide. It offers trading, wallet, payment services, and infrastructure like blockchain explorers, having facilitated over $1 trillion in transactions and supporting over 90 million wallets. The company originated as a Bitcoin tracking tool and has expanded into a comprehensive crypto ecosystem.