User Growth Lead - Latam

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

### User Growth Strategy - Lead and execute end-to-end user growth initiatives for the platform, with a focus on LatAM markets. - Develop scalable acquisition, activation, retention, and engagement strategies across fintech and platform ecosystems. - Identify new growth opportunities, untapped user personas, and emerging market trends. - Build growth frameworks that combine product-led growth, ecosystem partnerships, and campaign-driven acquisition. ### Product & Marketing Collaboration - Partner closely with Product, Marketing, Data, and Business teams to align growth priorities and roadmap execution. - Act as the bridge between marketing and product teams to ensure growth features and campaigns are effectively launched and optimized. - Drive cross-functional growth initiatives across multiple stakeholders and regional teams. ### Campaigns & Events - Organize and execute user growth campaigns, online/offline events, and ecosystem activations. - Design platform growth scenarios combining e-commerce, fintech use cases, and real-world payment adoption. - Develop campaigns inspired by successful fintech growth models (e.g. ecosystem/channel-based acquisition similar to leading digital banks). - Create innovative acquisition channels and community-driven engagement programs. ### Data-Driven Growth Execution - Own growth KPIs including acquisition, activation, engagement, retention, CAC, and ROI metrics. - Use data insights, experimentation, and growth analytics to optimize campaign performance. - Establish reporting frameworks and continuously improve growth funnels through testing and iteration. ### Ecosystem & Market Expansion - Understand the fintech landscape including crypto payments, crypto cards, embedded finance, and digital banking ecosystems. - Explore strategic partnerships and platform collaborations to accelerate user growth. - Help define regional growth playbooks that can scale globally.

- 5+ years of experience in user growth, growth marketing, product growth, or platform growth roles. - Strong understanding of user growth concepts, lifecycle management, and acquisition channels. - Experience in fintech, digital banking, crypto payments, crypto cards, or related financial ecosystems. - Proven experience launching and scaling growth campaigns with measurable business outcomes. - Strong analytical mindset with experience using data to drive decision-making. - Ability to work cross-functionally across Product, Marketing, Operations, and Business teams. - Entrepreneurial mindset with the ability to explore non-traditional growth opportunities and new customer segments. - Experience in LatAM markets is highly preferred. - Excellent project management and execution capabilities. - Experience in platform ecosystem growth or e-commerce growth strategies. - Familiarity with referral systems, partnership-led growth, and community-driven acquisition. - Experience working in high-growth startups or fintech environments. - Knowledge of crypto/web3 user behavior and payment ecosystems is a plus.

- Shape the future with the world’s leading blockchain ecosystem. - Collaborate with world-class talent in a user-centric global organization with a flat structure. - Tackle unique, fast-paced projects with autonomy in an innovative environment. - Thrive in a results-driven workplace with opportunities for career growth and continuous learning. - Competitive salary and company benefits. - Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).

Binance Holdings Ltd., branded Binance, is the world's largest cryptocurrency exchange by daily trading volume, offering trading for over 350 cryptocurrencies, Binance Smart Chain for DApps and smart contracts, and additional services like DeFi, NFTs, and a blockchain ecosystem. It serves over 235 million users globally across more than 130 countries with a mission to provide infrastructure for the blockchain ecosystem and increase financial inclusion.