User Growth Operations

Join Coins as a User Growth Operations specialist to develop user segmentation models and optimize financial growth metrics in a hybrid work environment.

• Develop user segmentation models based on user risk preferences, asset holdings, trading behavior, and transaction frequency • Identify behavioral differences between high-potential users, high-net-worth users, and low-quality or incentive-driven users, and design differentiated growth and conversion strategies • Monitor and optimize key financial growth metrics including deposit conversion rate, first trade completion rate, net asset inflow, and product penetration • Conduct attribution analysis to evaluate user lifetime value (LTV), customer acquisition cost (CAC), and long-term ROI across channels • Propose growth hypotheses based on data insights, design and execute A/B testing experiments, and take ownership of experiment outcomes • Deeply participate in localized operations by researching local financial habits, payment behaviors, and user scenarios to improve product and operational strategies • Collaborate closely with Product, Data, and Operations teams to continuously improve user growth funnels and conversion efficiency

• 1-3 years of experience in Growth Operations, User Growth, Product Operations, or related fields • Experience in fintech, payments, brokerage, banking, or digital financial services is preferred • Hands-on experience running end-to-end data-driven growth experiments • Strong logical thinking with the ability to break down complex growth goals into actionable strategies and measurable metrics • Good understanding of user behavior, conversion funnels, lifecycle management, and growth KPIs • Strong ownership mindset with the ability to work independently and drive results • Proficient in SQL, Tableau, and other data analysis tools • Passionate about localized operations, user insights, and financial product growth

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