User Growth Operations - Coins.ph

Join Coins.ph as a User Growth Operations specialist to develop user segmentation models, optimize growth metrics, and collaborate with teams to enhance user conversion strategies.

• Develop user segmentation models based on user risk preferences, asset holdings, trading behavior, and transaction frequency • Identify behavioral differences between high-potential users, high-net-worth users, and low-quality or incentive-driven users, and design differentiated growth and conversion strategies • Monitor and optimize key financial growth metrics including deposit conversion rate, first trade completion rate, net asset inflow, and product penetration • Conduct attribution analysis to evaluate user lifetime value (LTV), customer acquisition cost (CAC), and long-term ROI across channels • Propose growth hypotheses based on data insights, design and execute A/B testing experiments, and take ownership of experiment outcomes • Deeply participate in localized operations by researching local financial habits, payment behaviors, and user scenarios to improve product and operational strategies • Collaborate closely with Product, Data, and Operations teams to continuously improve user growth funnels and conversion efficiency

• 1-3 years of experience in Growth Operations, User Growth, Product Operations, or related fields • Experience in fintech, payments, brokerage, banking, or digital financial services is preferred • Hands-on experience running end-to-end data-driven growth experiments • Strong logical thinking with the ability to break down complex growth goals into actionable strategies and measurable metrics • Good understanding of user behavior, conversion funnels, lifecycle management, and growth KPIs • Strong ownership mindset with the ability to work independently and drive results • Proficient in SQL, Tableau, and other data analysis tools • Passionate about localized operations, user insights, and financial product growth

Coins.ph is the Philippines' leading fiat and crypto wallet and exchange, enabling users to buy, sell, and trade over 170 cryptocurrencies like Bitcoin and Ethereum, as well as access financial services including remittances, bill payments, and mobile top-ups. It serves over 18 million users through a mobile app and is fully regulated by the Bangko Sentral ng Pilipinas as the first crypto-based company in Asia with both Virtual Currency and Electronic Money Issuer licenses.[1][2][4]