CoinMarketCap is the world's most trusted source for cryptocurrency market capitalizations, pricing, data, insights, and rankings, aggregating real-time and historical data on thousands of cryptocurrencies across hundreds of exchanges. It serves retail and professional investors, traders, analysts, and enthusiasts, generating revenue primarily through advertising on its high-traffic website and apps. Founded in 2013 by Brandon Chez and acquired by Binance in 2020 for $400 million, it operates as an independent entity.