Joom is a Latvian group of e-commerce and fintech companies that operates Joom Marketplace, a mobile-first e-commerce platform and app selling products from Asia and Europe to customers worldwide. Launched in 2016 in Riga, Latvia, it connects buyers with third-party sellers offering low-priced items in categories like fashion, electronics, and home goods. The platform serves over 150 countries with 95% of transactions via mobile app.